POST GRADUATE DIPLOMA – CORPORATE BUSINESS COMMUNICATION
About Course
DURATION: 6 – 8 MONTHS MAX
Communication is the lifeblood of an organization. It is the vehicle that ensures proper performance of organizational functions and achievement of organizational goals. As a separate field of study.
It is difficult to overstate the critical importance of effective communication for most businesses and organizations.
It is through effective communication that customers learn about a company’s products or services and what makes brands unique compared to their competitors. It’s how management and employees coordinate their activities to ensure that the entire organization is marching toward the same strategic goals. It’s also how executives inform investors, the media, and the general public about important organizational developments.
In short, communication underlies many of the most significant activities that most businesses must complete.
Communication is so important that most organizations will eventually reach a point at which they realize they need to invest in building a corporate communications team responsible for these various activities.
In this Post Graduate Diploma program in Corporate Business Communication, we explore the definition of the term “corporate communications,” identify the roles and functions of the communication department, and examine the top careers, skills, and trends impacting the communications industry.
This course is delivered in Ondemand video and Pdf files.
At the end of every module, students are expected to write a Term paper.
At the end of the program, Students are mandatory to write a reseached Thesis as a final requirement for the award of this Certificate.
Course Content
DEFINITION
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What is Communication, Meaning, Definition by Authors, Elements and Types of communication
24:39 -
What is Business Communication and Ethical Context Ethical Issues in Business Communication
00:00 -
Term Paper